Creative Differences

Friday, 8 September 2017

Sunday, 3 September 2017

I got a commission to continue a clients branding for a streaming network called 'Twitch'. The only thing I was given to work with was the clients pre-existing logo and colour scheme. He also discussed the idea of his theme not being too serious and 'messy'.

The aspects of his page he wished for me to work on were his information headers that go underneath his stream window, and the overlay for the stream itself.

For the headers, I got the appropriate specifications given on the twitch website information section and created individual minimal vector art that accurately depicts the category it is in.

The stream overlay was a lot more specific. Each streamer has a personal way which they like to layout their streams. The client gave me a rough sketched guide on the foundations of his layout, specifying it to be plain for him to add information on top of. The purpose of this overlay is to simply frame the content of the stream and for information to be displayed while showing the personality and brand of the streamer.

This content is now available to view on his twitch page for any of his viewers to look at. It also give his stream a more consistent visual brand.

Tuesday, 25 July 2017

Minimalism - Netflix Documentary

This documentary questioned modern consumer culture and the standards of modern society. It discusses about how people are becoming over-cumbered with things to compensate for happiness.

In our modern society its common to own something newer or a little before its needed (if needed at all). Most things are no longer repaired but simply replaced with a fresher model leading to a throw away society and mindset. We value our self worth on what we buy or what we own more and more. People can be shunned for being outdated, cheap or not up to date with the latest trend or technology. The need for more items to appeal to this mindset is the reason the fashion trends change seasonally and there is often a new model of product every year. The large amount of consumption often leave people drowning in their own material goods.

An example shown in the documentary was of a business man who was conflicted when working his way up a corporate ladder. Upon reaching his promotion he realised that getting a raise wasn't as amazing as society makes it out the be. The difference of his promotional raise and his increased tax levelled out. Unsatisfied by his work vs his financial payoff he talked about how success is often shown through what you posses and not how you feel.

This documentary made me question what I own for satisfaction and what I own for the sake of owning it. In my spare time I chose to go through some of my belongings I had no emotional attachment to and clear them. This was a good self reflecting experience and encouraged me to be cautious of what I want to buy for the sake of buying.