"Think how your client would want to see you"
As a freelancer you may find that you may encounter a potential client at any given moment, therefore it is prudent to appear professional in any situation, as you may find that a job you get could arise from something as simple as a casual chat in a bar. By extension, one should make sure that social media is handled in the same manner, as you never know who could be looking at your Instagram for potential commission work.
"Design what you are passionate about"
It is always important to design the way you want to design and not just what are popular. Popular things become common and boring, but showing your passion in your work can be the best way to get the most unique content in graphic design.
As a personal project, Peter O'Toole created a piece of work around all the limited editions of Adidas trainers in a large collage piece. He had always held an interest in limited edition trainers and decided to create the piece as a homage to the series of shoes. This piece was then recognised and requested directly by Adidas. As such his work became known directly through his fan creation, as opposed to a commission piece. This piece inspired and influenced further collaborations with Adidas, including the creation of his own limited edition trainer product.
"Stay true to your interests and make sure you don't work for free"
