The format something is given in can be just as important as the subject matter. This can often leave a much stronger message than the actual product itself. Form and content are considered distinct aspects of what makes art and design.
A strong example of this would be an art piece by Shepard Fairey called 'OBEY' 1999
This image featured a famous wrestler, André the Giant, and the phrase 'OBEY'. The phrase was influenced from the imagery in the john Carpenter movie 'They Live'. This movie uses strong themes of subliminal brainwashing and manipulating people in the masses. What started as a small niche joke soon evolved into a viral phenomenon as the imagery appeared in different locations with the intent to provoke questions in people about their surroundings.
Guerrilla marketing is becoming more and more common today with fast paced living and shorter attention spans, making for some of the best marketing methods yet. This invokes the slogan of the brand KitKat by having a seating arrangement. 'Have a break, have a Kit Kat' is being figuratively given to you in the form of a seat.
To attempt this method ourselves we were given a small selection of newspaper clippings and were asked to create something with form or message. Our group decided to use images of pet dogs in the newspaper combined with traditional folding. We folded the images of the dog into an origami dog. This gives the contents of the images a 3D personification first and foremost then the content of the image is relevant.
