Monday, 16 January 2017

J.C Leyendecker - Influencial Flash in the Pan

An early 20th century Illustrator for The Saturday Evening Post and Kelloggs cereal, his art became a common sight in modern forms of advertising in america.

J.C Leyendeckers distinct art style grabbed him the chance to advertise Arrow Collar Man and Kuppenheimer Suits the clothing to define the ideal american make of the era. Modern advertising had come into its own and Leyendecker was highly regarded in the commercial artist world. 

His fame was short lived as the 1929 economic crash approached and the suit and tie business popularity declined after 1921 and his commissions soon disappeared as the editor of the Saturday Evening Post was replaced. His work was a product of his time which gives a good sense of era.