In this session I was familiarising myself with Adobe After Effects with the intention of animating text and transforming it.
Before starting any animating I looked into texts with interesting histories that I could potentially animate about. I chose Futura as it is a clean, popular font with lots of referencing I could mention.
To get started I jotted some potential methods to animate down on paper. I then proceeded to make mood boards of imagery that uses this font and fun or interesting facts about the font. I chose colour schemes and stylist queues I may wish to use in my animation. In this instance it was Bauhaus shapes and colours. The font was the first font on the moon and this inspired the idea of a Bauhaus shape and colour inspired rocket ship that later got cut due to time restraints and lack of skill in the software.
futura font from Sophie Wales on Vimeo.