Music videos exist for a reason; to enhance the experience. Music can can convey emotion in an auditiory manner however art and design can do the same through visual stimulation. Music is often accompanied with graphics or animation to highten or convey certain feelings or connotations that otherwise wouldn't be. This can create interesting juxtapositions between audio and visuals not just complimentary imagery.
Oskar Fischinger was a traditional animator who worked on 35mm Film to create one of the first examples of motion graphics. Often naming his works after paintings or classical musical pieces his animations accompanys musical pieces to highten the feeling of the music. His work was innovative and inspirational for future making use of timing, movement, shape and form.
Oskar was so adamant on sharing his love for sound and colour he created a lumigraph ( colour organ) that operated alongside music. This would make music an experiance and tango of colour and sound.
Kreise (excerpt) by Oskar Fischinger from CVM on Vimeo.
Lumigraph Film (c. 1969) by Elfriede Fischinger (excerpt) from CVM on Vimeo.
Nowadays you cant find a music video without some kind of animation, movie or effects to give it a desired effect and yet somehow the simplicity of some is what makes them work so well.
There is a sense of clarity given through this simplistic monochrome aesthetic. It focuses on a primary shape and alters throughout to leave the viewer with emotion after.
Spherikal from Ion on Vimeo.